Archive for September 9th, 2013

Broken Pottery

An irritated Pottery Barn disowned the Pottery Barn Rule — “you break it, you own it.” Colin Powell sought to create some distance, too:

It is said that I used the “Pottery Barn rule.” I never did it; [Thomas] Friedman did it … But what I did say … [is that] once you break it, you are going to own it, and we’re going to be responsible for 26 million people standing there looking at us. And it’s going to suck up a good 40 to 50 percent of the Army for years.

Wikipedia concurs with Powell, in attributing the phrase to Thomas L. Friedman (in a February 2003 column for the New York Times). Those with a diligent sense for historical detail might be able to accurately trace its spread amongst journalists and foreign policy officials, including Bob Woodward, Richard Armitage, and John Kerry. Regardless of such specifics, it captures the spirit of grand strategy during the Nullities, and explains why the US military is no longer of use for anything.

In its rational usage, the military is a machine for the production of negative incentives. It is designed to hurt people and break things, with the understanding that in its optimal — deterrent and intimidatory — function, the actual exercise of these capabilities will not be necessary. When considered from a Clausewitzean perspective, as a policy instrument, usable military power is directly proportional to a credible threat of punishment. It sets boundaries to the behavior of (rational) potential antagonists, by projecting the probability of extreme negative outcomes if diplomatically-determined triggers are activated — or ‘red lines’ crossed.

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September 9, 2013admin 16 Comments »
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