Archive for February 23rd, 2016

Virtual Media

It’s rare for an image to become iconic so quickly:


There’s a Rorschach Blot element to it, with everyone seeing what they’re expecting to. The source adds some context. The folks buried in the matrix are journalists. (Everyone knows who the other guy is.)

The picture was everywhere on social media, almost immediately. Zuck isn’t really looking at anyone (he’s staring forward into his own — eminently practical — dreams). The journalists are looking at what he’s showing them, and only that. We’re looking at them, asymmetrically (through social media). In other words, we’re seeing a new media system interring an old one inside itself. The press is being buried alive, in front of our eyes, and we’re (typically) trying not to laugh alongside Zuck too conspicuously, because the idea of that makes us nervous — perhaps even slightly nauseous. Everyone knows something real is happening, precisely because of its near-parodic virtuality. When people look back at this, it’s the obvious bizarre novelty of it — to us — that will look comical.

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February 23, 2016admin 37 Comments »
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