Posts Tagged ‘Entertainment’

NRx: The Call

The NRx video game linked a while back has now gone explicitly Neocameralist. The most infernal pulp-zones of popular culture appear to be going seriously off-script, with the counter-Cathedral delivered directly through your X-Box. (‘Atlas’ seems more than a little ideologically-freighted, no?)

Spacey’s post-democratic harsh realism I get, Atlas commercialized ‘security’ I get, but I’ve no idea at all what this is about (although it looks suitably menacing):

CoDCyborg

July 31, 2014admin 14 Comments »
FILED UNDER :Media , Neoreaction
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Attention Economy

rkhs put up a link to this (on Twitter). I suspect it will irritate almost everyone reading this, but it’s worth pushing past that. Even the irritation has significance. The world it introduces, of Internet-era marketing culture, is of self-evident importance to anyone seeking to understand our times — and what they’re tilting into.

Attention Economics is a thing. Wikipedia is (of course) itself a remarkable node in the new economy of attention, packaging information in a way that adapts it to a continuous current of distraction. Its indispensable specialism is low-concentration research resources. Whatever its failings, it’s already all-but impossible to imagine the world working without it.

attention0

On Attention Economics, Wikipedia quotes a precursor essay by Herbert A. Simon (1971): “…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” Attention is the social reciprocal of information, and arguably merits an equally-intense investigative engagement. Insofar as information has become a dominating socio-historical category, attention has also been (at least implicitly) foregrounded.

Attention Economics is inescapably practical, or micro-pragmatic. Anyone reading this is already dealing with it. The information explosion is an invasion of attention. Those hunting for zones of crisis can easily find them here, cutting to the quick of their own lives.

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July 19, 2014admin 16 Comments »
FILED UNDER :Media , Political economy
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