Quote note (#341)

The same article that introduces the immediately-indispensable phase “dirty culture war” presents its deeply blue-tribal take on the state of the media struggle. Among much of interest:

Andrew Breitbart, Stephen Bannon’s collaborator in right-wing tabloid journalism and the founder of Breitbart News, often reiterated a maxim: “Politics is downstream from culture.” When normal voters assess, say, a complex piece of legislation, they are unlikely to read the bill itself; more likely, they will base their opinions on how the bill is portrayed by their friends and Facebook friends, by celebrities, and in the media. In his 2011 memoir, Breitbart summed up his position, writing, “The left wins because it controls the narrative. The narrative is controlled by the media. . . . I am at war to gain back control of the American narrative.”

To assume that Andrew Breitbart rates lower for culture-war strategic genius than Antonio Gramsci is mere Cathedral class-prejudice (favoring academic-format thought). He understood the basic thing, and there’s not much sign yet that Steve Bannon is deviating from his mentor’s path in the direction of pacifism:

He now refers to the media, with monotonous insistence, as “the opposition party.”

That’s encouraging.

March 13, 2017admin 30 Comments »


30 Responses to this entry

  • vnord Says:

    Have you read Righteous Indignation yet? It’s supposed to be quite good. I have it on my shelf but haven’t had time to go through it yet.


    Posted on March 13th, 2017 at 1:42 pm Reply | Quote
  • SVErshov Says:

    theoretical vacuum on the Right promoting cannibalism on the Left.


    vxxc2014 Reply:

    There’s anything but a vacuum on the right…


    Posted on March 13th, 2017 at 3:19 pm Reply | Quote
  • Alrenous Says:

    That’s a cleverly misleading frame of what ‘downstream from culture’ means, encouraging a narrow misreading. Technically, nothing they said was untrue. It’s like saying, “More than a dozen Syrian refugees arrived in Germany last year.”


    G. Eiríksson Reply:




    Alrenous Reply:

    The very democratic form is based in culture and biology, not merely the individual bills.

    Moreover, that journalists are leftist is due to the profession inherently filtering for left-wing biological traits, chiefly irresponsibility. Journalists aren’t culturally left because they’re friends with other journalists; they’re biologically disposed to be friends with journalists and be leftist.

    I dunno, it doesn’t feel like I hit the nail exactly. But that sort of thing.


    wu-wei Reply:

    I’m sympathetic to Jayman / HBDchick hard hereditarian-behavioral type thinking, but this might take it a bit far for me.

    I think it’s more just that journalists/professors/schoolteachers/etc tend to be pro-progressivism, simply because progressivism is, virtually by tautological definition, pro-journalist/professor/schoolteacher/etc.

    Pro-professor/schoolteacher in the obvious sense of funneling ever more children and state funding into the progressive meat-grinder (as blog.jim.com likes to say, “priests tend to think everyone should spend more time in church”);- pro-journalist in the sense of which progressivism professes that journalists are in some sense above the law – specifically, in their right to leak; moreover, progressives understand that pure democracy is a disaster, that “responsible” journalists must modulate public opinion by culling the most irrational and bigoted biases of the red-blooded peasantry.

    But now I’m just repeating Cathedralism 101.

    collen ryan Reply:

    I agree its quite possible democracy re emerging in euro cultures and only euro cultures and aligning with golden eras is possibly genetic and may have to be conceded.

    Leftists in “leftist” professions is not genetics its jewish strategy. Many leftist professions were rightist professions until they were targeted for takeover.Its just a march through the institutions. You can watch hollywood movies for instance that taught what the possibilities were once these institutions were captured

    Seth Largo Reply:

    When one is having a discussion about software user experience, it’s silly to butt in with, “Yeah, but the hardware . . . ”

    Genetics is the hardware, sure, but most of us operate at the scale of software, which is precisely what this thread should be about. There does need to be room for a discussion of culture without constantly collapsing back into genetics.

    Cryptogenic Reply:

    In memetic warfare “culture” must stand in for many things. Normies can’t go further upstream than culture at this juncture. Look what just happened to Charles “Never Trump” Murray and his female protector.

    G. Eiríksson Reply:

    Bio-inheritance influences disposition and thus occupation.


    Alrenous Reply:

    You can make up for a lack of intelligence by working hard.

    The propensity to work hard is also highly heritable. Oops.

    If you do a personality profile of journalists you’ll find they’re all similar. Feckless and impulsive, highly open, high verbal IQ for their peer group, low conscientiousness. The hagiographic journalist is highly disagreeable so I suspect you’ll find journalists are highly agreeable.

    These are all strongly heritable traits associated with voting left.

    Goth Eiríksson Reply:

    The hagiographic journalist is highly disagreeable so I suspect you’ll find journalists are highly agreeable.

    Say what?

    Anyway, I find it troubling that high quality publications are called journals, while those who do not write such journals are called journalists. ‘Journos’ is a step forward. So is ‘opposition party’ for political polemicists.

    Alrenous Reply:

    The hero-journalist is someone crabby to relentlessly pursues a punching-up anti-power story despite setbacks and discouragement. I conclude the lady doth protest too much, and journalists are largely pussycats who enjoy groupthink.

    I’m given to calling members of the Official Press as American Inquisitors. (Not friendly like your Spanish variety.) http://www.crisismagazine.com/2011/the-truth-about-the-spanish-inquisition

    Now that you mention it, I realize journals are high status, not high quality. Replication crisis and all that. Plus – read a philosophy paper. David Chalmers has an open source of them. Have your benadryl handy.

    Posted on March 13th, 2017 at 3:58 pm Reply | Quote
  • E. Antony Gray (@RiverC) Says:

    Trouble is, democratic politics is downstream of everything.


    Posted on March 13th, 2017 at 4:00 pm Reply | Quote
  • Wagner Says:

    If Bannon is a monkey he’s a really, really complex monkey.


    Posted on March 13th, 2017 at 4:22 pm Reply | Quote
  • Nulle Terre Sans Seigneur Says:

    I wouldn’t call Bannon a “culture war strategic genius” so much that I’d refer to the legacy media as culture war tactical blunderers. The fact that they’ve hyped an American Whig nationalist like Bannon as being an ultra-right mastermind drunk on Moldbug and Evola, ready to make the Hindu varnas the new fabric of the United States, is indicative of the fact that they haven’t caught on that the tactic of yelling “Scary right-winger!” is losing its efficacy.

    However, I expect them to rebound.


    Artxell Knaphni Reply:

    They don’t need to, this was all written many millenia ago, in the Artxell Knaphni Shastras! It is all occurring according to the IVCF organon’s benign guidance.


    Posted on March 13th, 2017 at 5:04 pm Reply | Quote
  • collen ryan Says:

    It was in the general area of Breitbart, early AJones, Palin, tea party Born of cnbcs rick samtelli rant, that I think it was Beck who first began going through rules for radicals and the frankfurt school, but they also started to identify the cathedral, the traitors within the establishment the tribe, and were using rhino before the cuck meme was released. JOnes was big on deep state and the UN and other NGOs, Palin came up with lamestream media before the cathedral was kind enough to give us fake news. blogs like conservative treehouse i think were beginning to do parallel investigative journalism Trayvon Martins social media, school records, autopsy, the edited NBC 911 call etc, Humorously because of this many of these groups think the term altright refers to themselves. something similar happened way over here paleoconservatives, the european rights, moldbugs acolytes, the blogs that preceded moldbug, the hrx alt right schism and later merge with wn,the gamers and channers, then the few mainstream pundits slumming around all this, as well as a few of mainstream pundits simply going parabolic like Coulter. And now its all coming together perhaps no consensus on a solution but a clear understanding has emerged and vocabulary is converging tactics are being understood. roles are being assumed a parallel or anti cathedral is being built.


    Posted on March 13th, 2017 at 5:06 pm Reply | Quote
  • Tsaekasith Says:

    The general trend of democratic politics is the Left stays one step ahead of the right (that bit is in reverse) but once the Right catches up it effortlessly dominates the Left.

    Hence why Bannon and Trump are ‘fascists’ and why Hitler is a fascist. I think it was Alrenous, or somebody, who said all Fascism practically amounts to defect on the Faustian pact between Mob and Missionary which underlays the Cathedral by using its mind-control mechanisms for amoral ends. Mussolini and Hitler did this for the then novel mass politics of the 20th century, Bannon, Breitbart, Trump and “Populism” have done it for Alinskyism contra Moldbug. Greatly intensified by the internet.

    And this time I doubt the Left has the cognitive capital to effectively respond.


    vxxc2014 Reply:

    I like Tsaekasith


    Posted on March 13th, 2017 at 5:59 pm Reply | Quote
  • Rasputin Says:

    To what extent did Gramsci plan / conceive the “march through the Media” vs identify / amplify an already emergant phenomena?


    admin Reply:

    Whatever the answer to that, the question can be asked (with at least equal force) about Leninism-Bannonism.


    Posted on March 13th, 2017 at 6:32 pm Reply | Quote
  • wu-wei Says:

    >politics is downstream of culture

    It’s more a a modified base/superstructure type thing.


    Posted on March 13th, 2017 at 7:09 pm Reply | Quote
  • Cryptogenic Says:


    Cf. Jordan Peterson’s efforts to glean the personality types behind the political spectrum. High openness/low conscientious are the marks of an authoritarian leftist. Zap the verbal IQ and you have an SJW.


    ncncncncn Reply:

    You’re mistaken. Next time read what he says, and try to remember it.
    Authoritarian leftist high agreeableness/low conscientiousness.


    Posted on March 14th, 2017 at 11:40 am Reply | Quote
  • Walker Storz Says:

    what do you think of Bannon’s self description as a “Leninist” in this light?


    Posted on March 17th, 2017 at 12:31 am Reply | Quote
  • TheDividualist Says:

    But isn’t the core Moldbuggian realization that culture is downstream from power? Here is how I imagine it: gay marriage politics is downstream from a culture of gay acceptance. But a culture of gay acceptance is downstream from a power elite who generally wants to equalize everybody but themselves. That is my interpretation. Even if we assume there is absolutely nothing ever wrong with gays people would be normally homophobic just because it is fun to feel superior to someone else. The only way this was changed was that gays were seen as allied with someone really powerful up there.

    Isn’t this a really core NRx insight that you cannot hack culture if your cultural ideas don’t have sheer power behind them, which makes them suddenly sexy?

    As far as I can tell the core Moldbuggian insight is a certain human psychology of sublimating fear into admiration. So basically when Nazi tanks overrun a country intellectuals will consider them cool and admirable people and when they get kicked out by Soviet tanks they in turn will be seen as cool and admirable people.

    Cannot hack culture without some very real power in the background making you cool, sexy and interesting.

    Or am I getting it wrong?


    Posted on March 17th, 2017 at 12:50 pm Reply | Quote
  • vxxc2014 Says:

    If you want culture to follow point with your pistol.


    Posted on March 19th, 2017 at 9:41 pm Reply | Quote
  • This Week in Reaction (2017/03/19) - Social Matter Says:

    […] Land highlights Bannon’s insight “I am at war to gain back control of the American narrative”. Back? Also, filed under Don’t Say That Like it’s a Bad Thing: a notable quote on […]

    Posted on March 22nd, 2017 at 7:46 am Reply | Quote

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